Skip to content

Google Analytics 4

Accurate attribution with latest version of Google Analytics

Integrate your Shopify behavioral data with Google Analytics 4 via Zalify

Google has announced that they will be sunsetting Universal Analytics on July 1 2023, which gives us just over 8 months to prepare.

This means any Shopify store with a Universal Analytics account should be setting up on GA4 for their Shopify store as soon as possible to minimize disruption and reduce manual handling of data between the two versions of the platform.

Get an in-depth look at the problems with Google Analytics and how you can solve them with Zalify. We help you maximize the value of your marketing spend by providing a deep understanding of your customer behavior, including a more accurate measurement of the true lifetime value (LTV) of each customer.

Zalify logo

Grow Your Brand From Zero to A-Class

Unlock your e-commerce potential with Zalify's data-driven insights and powerful tools designed to boost conversions and optimize marketing strategies for lasting growth.