Multi-Touch Attribution
Understand which marketing channels actually drive revenue. UTM attribution, traffic source analysis, and ROI insights across your entire funnel.
Capabilities
See what drives
every sale.
01
UTM & Source Tracking
Automatically capture UTM parameters and traffic sources for every visitor. See the full journey from first click to purchase.
02
Multi-Touch Models
Go beyond last-click attribution. Understand how each touchpoint — ads, emails, organic, social — contributes to revenue across the full funnel.
03
Revenue Attribution
Tie every dollar of revenue back to specific campaigns, channels, and creatives. Stop guessing which ads are actually working.
04
ROI Insights
Compare true ROI across channels in a single dashboard. Identify underperforming spend and double down on what converts.
Ready to grow?
Install Zalify on your Shopify store and start using Multi-Touch Attribution in minutes.